On writing a business plan

While writing my first business plan, I realized how much thought goes into every aspect. As the editor in chief of See The News, I am the one that has to answer every question and find every solution. If business fails, you and your employees are out of a job. Other people’s livelihood depends on your ability to be creative and problem solve. Before even worrying about that, you have to use the written word to portray to someone else that your business is worth their capital. When looking for an investment, I figured that it was best to address any potential concerns right off the bat. If an investor sees that you’ve thought of everything and have a solution for it already then they’re probably more likely to believe in your company. The main problem I ran into while writing my business plan was how to emphasize that there is money to be made in a strictly photojournalistic platform. While my original plan was to use just a website, I decided to add a smartphone app and an end of the year print publication to the plan as well. With people always on the move, the app seemed appropriate. The end of the year print edition would be a classic news overview of the year. It would also be a source of pride for the photojournalists who worked full time all year to make See The News what it is.