See the news pitch

Monday, November 18, 2013

Competition analysis


There is no site that uses only photography like See the News does. However, there are plenty of photojournalistic sites out there that combine photography and the written word to deliver news. The New York Times uses their site “Lens” to digitally portray events. National Press Photographers is another site that claims to be “the voice of visual journalists.” Much of society has turned their attention towards iPhones and other smart phone technology. The layout of news has become very visual so I consider myself having much competition. A site like See the News could be extremely successful because it will use dramatic images to captivate viewers. Large, clear images on the screen with prove to be both powerful and informative. When it comes to newsgathering and staying in touch with the rest of the world, the best way to stay in the loop is through having a smartphone. According to Poynter Institute, half of Americans get their news online. My platform of See the News could be successful on both a laptop screen as well as a smartphone. The crisp, clean design will be a breath of fresh air to customers who are used to being bombarded with sponsored content, distracting ads and long text stories that they probably don’t have time to read. See the News would run mostly off of subscriptions so there wouldn’t be much, if any, advertising on the site. Other revenue would come from the yearly print publication. No other site that I can find comes out with a yearly print edition.

No comments:

Post a Comment