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Friday, September 13, 2013

An innovative display of New York's Fashion Week


In the Fashion & Style section of the New York Times on September 12, 2013, five reporters collaborated on an innovative display of New York’s Fashion Week. The famous white tents at Bryant Park, where the annual shows happen, are world-renowned. I admired this particular coverage by the Times because every show became so accessible to readers. Not only are there pictures of every designer’s entire collection, but also they were displayed in an innovative way. The pictures appear to be crammed together, side-by-side, until the reader scrolls over them and they expand into larger pictures and have descriptions underneath them. This is the case for every single designer present. The reader is not only told about what happened in NYC over the last week, but they are really given a front row view of the action. The display was more than just the average news story. It was an engaging, interactive blog. I’ve never seen a set up exactly like it before. At the bottom of the page, there is another section entitled “Fashion Fingerprints”. The bigger designers are displayed at the top of the page, but this section hosts the rest of the designers’ work. Even the thumbnails prove to be creatively displayed. Each collection is broken down into the most prominent hues and combined to create abstract stripes of colors. Fashion Week is definitely worth checking out.

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