The art of pitching

Upon making my first pitch, I realized a lot about the process. Coming up with a creative idea is not enough. You have to be able to simplify your thought process, engage, and inform potential investors that you are worth their resources. Ten slides, twenty minutes, thirty-point font was one of the most useful pieces of information I learned from the Kawasaki readings. Being concise is key. You have to say what you mean and mean what you say because investors will question anything that remains unclear. This mini project was definitely a good idea in practicing the art of pitching. I can say that I’m happy with my end result and hopefully I clearly articulated the idea I have for an online photojournalistic news source. I think I did a good job of explaining my idea, but the more difficult part was coming up with a hypothetical, yet realistic way to make it all happen. From investors to advertising to website design, there is so much to consider. If you’re not an expert when you’re making a pitch, it’s unlikely that any progress will be made in taking your business to the next level. It’s a lot of pressure for a presentation that is supposed to feel natural and seemingly unrehearsed.