Last post

So this is my very last post for Entrepreneurial Journalism. The semester flew and I have been inspired by each and every guest lecturer and, of course, by Sandy as well. I can appreciate the heart that goes into entrepreneurial endeavors of any kind. More than anything, I learned that journalism as a field is in the midst of great change. There is so much room to create and discover new facets of the field that we all love. It comes down to delivering the news and informing the world of accurate, relevant information. There are an endless number of ideas that simply require someone with the drive and means to put them into action. Entrepreneurial Journalism as a whole has instilled in me the realization that starting my own business is completely possible.

Viewership

Something I have yet to think about during the writing of my business plan is adjustment. I have been so set in my original plan that failing and having to re-plan has not yet been considered. I wonder how long a startup should be given before any changes are made. I guess I’m not sure if anyone has ever touched upon how long it takes to actually get going. I’ve wondered what the best way to get the word out about See The News would be. Advertising on other sites? Word of mouth? These are more details that need to be worked out. Marketing strategies are key and as a journalist, I don’t know much about them. Considering, I think it would be beneficial to hire someone with this expertise to my team. Though southern New Hampshire seems like a small niche to focus on, there are already established publications in the area that readers have been loyal to for years. One of the greatest challenges will be getting eyes on the site. 

Finances

While adding the financials to my business plan, I got a grasp on how much money is really needed from investors. From laptops, to software, cameras and lenses, photography is a generally expensive trade. It could be beneficial to stick with one brand of equipment and offer them a share of the company in assurance that photojournalists will be kept up to date with the newest equipment. Cameras are constantly being reinvented and viewers should be provided with the clearest images possible at all times. Buying new cameras every year, especially with corresponding lenses, tripods, and shades can be extremely pricy. Another contributor of funds would be needed for laptops, software, and any other costs that would not be too recurring. The main lesson is that before writing down what you need to start and stay in business, it takes making organized lists and separating supplies out. 

Preserving print journalism

In my See The News business concept, I am excited about the idea of an end of the year print publication. It has become commonly known that print journalism has not been so successful since the economy fell years ago. I think that instead of print publications becoming nothing but history, it could become more renowned if it became a rare occurrence. For example, See The News will deliver news in an online platform, but the yearly book will be a special treat that hopefully viewers will enjoy and look forward to. Print journalism has been such a staple part of the profession for around a hundred years now and it should not just fizzle out. More publications should evolve and include print versions in their business plans for readership to appreciate on more special occasions.